01. The Situation


• Startup which needed a brand to connect with audiences.
• Needed a marketing approach which which would yield quick returns
• The brand needed to be focused on wedding videography with options to expand into on-sight and travel videography

02. Discovery


• Purpose Statement
• Sales Funnel + Marketing Frameworks
• Customer Persona
• Positioning Statement
• Messaging

03. Design


Blog Posts


These had two iterations. One for the short-term goals in wedding videography, the other was to show how it could work with adventure or travel videography

Social Media Kit


We designed layouts, structured media assets and created a pool of resources to be used on instagram stories and posts.

Stationary


We designed contract layouts; two kinds of business cards: one in traditional dimensions, the other for promotion for use at weddings; envelopes; and digital pricing pdf’s.