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Their previous name and brand was built around a target audience which wasn’t the right fit so we did the research and design to develop the new name and logo.
Their brand message was built for the wrong target audience.
The first session was to figure out customer profiles. We came up with a few profiles but the main one was young (23-38 year) female living or traveling in Bali whose interests were whole foods, natural health and yoga.
From there we came up with a name that connected with that audience while telling the brand story. Maker’s Signature provides high quality, natural products made by local villages in Indonesia and are ethically and transparently sourced. After acquiring the domain and fine tuning the messaging, we set out on the visuals.
Using craft paper for texture, handmade fonts, and cost conscious packaging we designed visuals that would compliment our brand strategy.
Two sizes of jar labels for the VCO.
Appropriate Labels for two different regions of coffee. Each identified by the color, with options for adding new varieties.
Cocoa nibs, Cacao Beans and Granulated Palm Sugar Labels
Created the complete packaging for the box used in their dark chocolate bars with appropriate marketing and information.
