Every business owner faces this difficulty “How can I improve sales for my business?”
Below are the basic stages of a sales journey. We’ll be introducing these today so that the savvy business owner can isolate and identify which to work on. In the future, I’ll go into more detail on each of these steps in the Sales Funnel. I often go through this checklist with clients and even my own businesses whenever I feel like sales aren’t where they need to be. This doesn’t tell you what tactic you should use to fix the problem, it rather helps you pick one problem to focus your energy on.
When troubleshooting business sales, it’s best to consider it as 6 separate problems, not just one big one. Let’s take a look at the finer points of sales, so you can isolate one to work on.
We’ll be taking a look at these 6 parts: Awareness, Research, Evaluation, Convert, Continue and Advocate.
We know sales can become more and more specific. This article is an overview, if you want some information on branding and how it’s used in the sales process check out my post on the 5 Pillars of Brand Design.